Social Media Perspectives and Power Moves for the Staffing Industry
June 2nd, 2010
In case you haven’t heard, “SOCIAL MEDIA’s a BIG DEAL!” You’d know this even if you’ve been stuck in a monastery for the last decade – the monks at the last monastery I stayed at had blogs, RSS feeds, and Flikr accounts. Or if you read Jeff Reeder’s article, “Developing a Social Media Plan: Make the most of interactive technologies,” in the April 2010 edition of Staffing Industry Review. Without a doubt, the growth of social media is one of the main staffing industry trends for 2010.
A few key points for staffing executives and professionals from Reeder’s article and my assimiliation of the content:
- Social media is much more than Twitter, Facebook, and Linkedin: There are all sorts of niche job boards, discussion forums, listservs, wikis, and websites like Yelp.com that you should consider monitoring and contributing content to.
- Social media is just another client and candidate relationship management tool: If properly used, social media can drive more traffic to your staffing companies’ websites, increase sales and leads, improve search engine ranking, and brand and service awareness; but it should not replace traditional marketing/networking channels. Instead the real power in social media is when it is combined with more traditional tactics through integrated marketing strategies.
- Be focused, frequent, and fully committed to social media:
- Be focused by defining measurable goals (e.g. increase monthly web applications from 100 to 150) and clear on the social media tools and tactics you’re going to use to get there.
- Be frequent by using on a daily basis whatever social media tools and tactics you decide to go with.
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Be fully committed by getting people involved with social media at every level within your staffing firm in a focused and frequent manner.
Here are a few social media power moves for staffing companies to consider:
- Hand candidates a postcard, or email candidates who have a positive experience with your staffing company encouraging them to give your staffing company a positive review on sites like Glassdoor.com or Yelp.com.
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For professional recruiters, create a list of 3 to 5 niche forums or listservs to actively monitor and participate in.
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Use Yahoo Pipes to create custom news feeds relating to your clients’ industries for you and your clients to stay up-to-date on.
What “social media power moves” are working for you?
Email me some of your ideas; I’d love to hear from many of you who are leading one of the main staffing industry trends in 2010!
Also, contact us to find out more about how we’re integrating social media into our staffing software.
Everett Reiss
Director of Marketing and Communication
Director of Marketing and Communication
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June 2nd, 2010 at 1:05 pm
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