3 Ways Staffing Professionals Can Use Linkedin Today
June 15th, 2010Checkout my video below on Three Ways Staffing Professionals Can Use Linkedin Today, and consider registering for my free seminar on Building Profitable Web 2.0 Activities into Your Daily Work Lives with the New Jersey Staffing Association at the Edison Sheraton Hotel on June 22, 2010 from 8a-10a. Through June, I’ve been working with recruiters and salespeople from three different New Jersey-based staffing companies to improve their use of Linkedin, Twitter, and Facebook. At the seminar we’re going to share with you what we did, what worked, what didn’t, and what our plans are going forward. You’ll see that social media is an important part of many staffing firm’s strategies to build longterm profitability and relationships.
Just to recap, three things you as a staffing industry professional should do today on Linkedin are:
- Get your Linkedin profile 100% complete by:
- Uploading a photo.
- Adding a keyword rich professional summary with specialties listed.
- Updating your professional experience with descriptions.
- Requesting recommendations.
- Import your contacts from Outlook, Gmail, or whatever you keep your professional contacts in.
- Search for people, follow companies, and join targeted groups to connect with candidates, prospects, and clients.
Join me, the three staffing professionals I’m currently working with, and many more of your peers in the staffing industry at the Edison Sheraton Hotel at 8am on June 22, 2010 for NJSA’s Building Profitable Web 2.0 Activities into Your Daily Work Lives. We’ll be sharing many more profitable and actionable ways you and your staffing company can be using Linkedin, Twitter, and Facebook today!
- Twitter: http://twitter.com/everettreiss
- Linkedin: http://www.linkedin.com/in/everettreiss
Look How Easy It is to Build a Facebook Fan Page for Your Staffing Business!
June 8th, 2010The rise of social media seems is leading staffing industry trends for 2010, but still many staffing businesses do not know how to fully utilize Linkedin, Twitter, and Facebook. Check out the video below to see how easy it is to build a Facebook fan page for your staffing firm. I also urge you to take a look at CareerBuilder’s Facebook fan page, along with the links they provide to other staffing companies’ pages.
I hope you find my video on How to Build a Facebook Fan Page for Your Staffing Firm helpful, and consider registering for my free seminar on Building Profitable Web 2.0 Activities into Your Daily Work Lives with the New Jersey Staffing Association at the Edison Sheraton Hotel on June 22, 2010 from 8a-10a. Over the next two weeks I’m working with recruiters and salespeople from three different New Jersey-based staffing companies to improve their use of Linkedin, Twitter, and Facebook. At the seminar we’re going to share with you what we did, what worked, what didn’t, and what our plans are going forward.
Towards the end of this video, I provided some extra tips that will really help you fully make use of your Facebook fan page:
- Email your candidate database with a link encouraging them to join your Facebook fan page.
- Incentify candidates joining your fan page by giving away one Starbuck’s gift card a week to one of your “fans.”
- Post an employment related question of the week on your fan page and give a prize (e.g. could be another Starbuck’s gift card) each week to the person with the best response.
- Post one to two minute video testimonials of candidates who had great experiences with your staffing firm.
Join me, the three staffing professionals I’m currently working with, and many more of your peers in the staffing industry at the Edison Sheraton Hotel at 8am on June 22, 2010 for NJSA’s Building Profitable Web 2.0 Activities into Your Daily Work Lives. We’ll be sharing many more profitable and actionable ways you and your staffing firm can be using Linkedin, Twitter, and Facebook today!
Director of Marketing and Communication
- Twitter: http://twitter.com/everettreiss
- Linkedin: http://www.linkedin.com/in/everettreiss
Social Media Perspectives and Power Moves for the Staffing Industry
June 2nd, 2010
A few key points for staffing executives and professionals from Reeder’s article and my assimiliation of the content:
- Social media is much more than Twitter, Facebook, and Linkedin: There are all sorts of niche job boards, discussion forums, listservs, wikis, and websites like Yelp.com that you should consider monitoring and contributing content to.
- Social media is just another client and candidate relationship management tool: If properly used, social media can drive more traffic to your staffing companies’ websites, increase sales and leads, improve search engine ranking, and brand and service awareness; but it should not replace traditional marketing/networking channels. Instead the real power in social media is when it is combined with more traditional tactics through integrated marketing strategies.
- Be focused, frequent, and fully committed to social media:
- Be focused by defining measurable goals (e.g. increase monthly web applications from 100 to 150) and clear on the social media tools and tactics you’re going to use to get there.
- Be frequent by using on a daily basis whatever social media tools and tactics you decide to go with.
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Be fully committed by getting people involved with social media at every level within your staffing firm in a focused and frequent manner.
Here are a few social media power moves for staffing companies to consider:
- Hand candidates a postcard, or email candidates who have a positive experience with your staffing company encouraging them to give your staffing company a positive review on sites like Glassdoor.com or Yelp.com.
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For professional recruiters, create a list of 3 to 5 niche forums or listservs to actively monitor and participate in.
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Use Yahoo Pipes to create custom news feeds relating to your clients’ industries for you and your clients to stay up-to-date on.
What “social media power moves” are working for you?
Email me some of your ideas; I’d love to hear from many of you who are leading one of the main staffing industry trends in 2010!
Director of Marketing and Communication
One Social Media Habit for the Staffing Industry
May 10th, 2010Everett shares one of the ten social media habits he’s going to talk about in his presentation on “Building Profitable Web 2.0 Activities into Your Daily Work Lives” at the New York Staffing Association’s Super Seminar day on May 18th at The Association of the Bar of the City of New York, 42 West 44th Street, New York, NY.
In this video Everett talks about how to use HelpAReport.com’s (HARO) daily emails to either find free PR for your own staffing firm and personal brand, or to share these requests for expertise with your candidates, clients, and prospects.
As you can see, sharing HARO expertise requests with clients, candidates, and prospects is a great way to stay in touch with important relationships in your network and stay top of mind. Check out Everett’s recent post There’s Such a Thing as Free PR! on The Old School Internet Marketing Blog for Small Business for more info on how to fully leverage HARO as a social media tool in the staffing industry.
Get more information and register to join Everett and many other expert speakers and professionals in the staffing industry at NYSA’s Super Seminar Day on May 18, 2010 by visiting http://www.nystaffing.org/Super_Seminar_Day.html. Feel free to email Everett at ev@astusa.com or Jennifer Kelley at jennifer@nystaffing.org if you have any further questions.
Also, if you think Everett’s social media content is helpful, contact AST to see how we can help you in the area of your staffing software and technology beyond the web 2.0.
- Linkedin: http://www.linkedin.com/in/everettreiss
- Twitter: http://twitter.com/everettreiss
Everett Reiss to Speak on Social Media in the Staffing Industry at NYSA’s “Super Seminar Day”
May 9th, 2010Everett Reiss, Applied Systems Technology’s (AST) Director of Marketing and Communication is speaking to staffing industry executives and professionals on developing profitable social media daily work activities at the New York Staffing Association’s (NYSA) Super Seminar Day on May 18th at The Association of the Bar of the City of New York, 42 West 44th Street, New York, NY.
How are you using social media on a daily basis?
Cornwall, NY May 9, 2010 – Everett Reiss, AST’s Director of Marketing and Communication is speaking to staffing industry executives and professionals on building profitable social media activities into your daily work lives at New York Staffing Associations’ (NYSA) Super Seminar Day. Jennifer Kelley, Executive Director of NYSA, is the main force behind organizing Super Seminar Day: Back to Booming, the largest staffing industry event in New York City, on May 18, 2010 at The Association of the Bar of the City of New York, 42 West 44th Street, New York, NY.
In 2010, Everett has been the keynote for the New Jersey Staffing Association’s (NJSA) “Web 2.0 and the Staffing Industry” seminar series. He has spoken at two sessions on “Social Media Success Stories in the Staffing Industry,” and “How to Use Social Media to Bolster Your Recruiting Efforts”. Everett also runs AST’s Mad Staffing Blog, which provides helpful management and technology content for the staffing industry. In 2010, AST is celebrating 25 years of providing fully integrated front and back office staffing software solutions to the staffing firms.
Get more information and register to join Everett and many other expert speakers and professionals in the staffing industry at NYSA’s Super Seminar Day on May 18, 2010 by visiting http://www.nystaffing.org/Super_Seminar_Day.html. Feel free to email Everett at ev@astusa.com or Jennifer Kelley at jennifer@nystaffing.org if you have any further questions. For more information about AST’s staffing software solutions, check out http://www.astusa.com; and for more on Everett, check out The Old School Internet Marketing Blog for Small Business.
About Applied Systems Technology (AST):
In 2010, AST is celebrating 25 years of helping staffing firms improve profitability by combining automation and best practices within our fully integrated front and back office staffing software. With Persona, our web-enabled role based software, you can reduce workers comp and unemployment, and go paperless.
About New York Staffing Association (NYSA):
NYSA is one of the largest affiliated chapters of the American Staffing Association that promotes the interests of the staffing industry through legal and legislative advocacy, education, and the advancement of high standards of ethical conduct. NYSA is a nonprofit organization for the staffing industry in the State of New York. NYSA serves as the voice of the industry in state efforts to communicate industry matters to association members, legislative leaders, regulators, the news media and the general public. It has chapters in Albany, Buffalo, Long Island, New York (Metro), Rochester, and Westchester. NYSA represents a diverse base of companies, ranging from small independently-owned staffing companies to large national agencies.
One Way to Use Social Media to Bolster Your Staffing Company’s Recruiting Efforts
March 14th, 2010Everett Reiss shares one social media power move you can make on Twitter to bolster your recruiting efforts.
For more effective, easy, and free tips from Everett register for NJSA’s How to Use Social Media to Bolster Your Recruiting Efforts on Tuesday, March 23rd, 8:00-10:00am at the Sheraton Edison Hotel.
In this 5-minute video, Everett shares how staffing professionals can use Twitter’s Advanced Search tool to find potentially qualified candidates with a very specific skillset. In this case, Everett uses this tool to search for java programmers.
One important thing to note is that you need to consider your audience. The type of people are you searching for determines what social media tools, if any, you should be investing your time and money in. In this case, we’re searching for IT professionals so there is a good chance that we’ll find candidates. If you are in the light industrial side of the staffing industry searching for forklift operators, you probably shouldn’t be using Twitter’s Advanced Search tool to find candidates.
You can take the specific tactic that I showcase in the “One Way to Bolster Your Recruiting Efforts” video one-step farther by converting the Twitter search query into an RSS feed, so that you can get continuous updates as people post tweets that match your search criteria. This is one thing I’ll be going into more depth in and another reason why you should register for NJSA’s How to Bolster Your Recruiting Efforts on Tuesday, March 23rd, 8:00-10:00am at the Sheraton Edison Hotel.
I hope to see you there! Also, please comment on this blog or email me at ev@astusa.com to let me know what types of positions you’re recruiting for so I can tailor my NJSA seminar (which will be recorded) around your actual recruiting needs.
Everett Reiss
Project & Account Management and Internet Marketing
Applied Systems Technology
845-534-7100 X1102
ev@astusa.com
Connect with me on:
- Linkedin: http://www.linkedin.com/in/everettreiss
- Twitter: http://twitter.com/everettreiss
Press Release: Staffing Software Firm Helps New Jersey Staffing Alliance Deliver Social Media Seminars
February 7th, 2010AST, which has been providing fully integrated staffing software solutions to the staffing industry for 25 years, has teamed up with the New Jersey Staffing Alliance (NJSA) to help put on a series of six seminars on “Web 2.0 and the Staffing Industry.” NJSA, founded in 1960, is an industry trade association of direct hire, contract and temporary staffing firms. NJSA represents members professionally engaged in all areas of personnel services including search, recruitment, placement and temporary help services.
Edison, NJ February 4, 2010 – Last week Everett Reiss, project and account manager for AST, was the main speaker for the first of six seminars that NJSA is presenting at the Sheraton Edison Hotel, in the Raritan Center. Reiss spoke on “Social Media Success Stories in the Staffing Industry” and gave the 70 plus attendees three action points to use in formulating a social media strategy for their staffing firms. To engage the attending staffing executives and professionals, Reiss used a video interview with Tracy Tillapaugh, technical recruiter for Contemporary Personnel Staffing in Liverpool, NY; and a panel consisting of Elaine Balady, Co-Owner of The Assurance Group, Robert Derbabian, Vice President at Wells Fargo Capital Finance, and Steve Isenberg, President and Founder of ASJ Partners. Find highlights of the interview with Tracy Tillapaugh at AST’s Mad Staffing Blog.
NJSA’s next “Web 2.0 and the Staffing Industry” seminar is going to be presented by a Northeast Account Executive, John Hassett, on “How To Use Linkedin for Staffing Firms” on February 23, 2010 from 5:00-7:30pm at the Sheraton Edison Hotel. You can register for this evening forum on the ten easy steps recruiters and sales staff can use to build community on Linkedin on the NJSA website.
NJSA’s remaining four forums, all of which are at the Sheraton Edison Hotel are:
- “How to Use Social Media to Bolster Your Recruiting Efforts” presented by Everett Reiss, project manager for the staffing software firm, AST on March 23, 2010 at 8:00-10:00am.
- “How to Twitter and Source Candidates” presented by Rob Tyson, CPC, President and CEO, Bonifield Associates on April 20, 2010 at 5:00-7:30pm.
- “Building Awareness, Influence, Reputation, and Authority Using Facebook for Staffing and Recruiting Professionals” presented by Tracey Madden, CPC, CTS, President of McIntosh Staffing Resources, LLC on May 18, 2010 at 5:00-7:30pm.
- “Building Profitable Web 2.0 Activities Into Your Daily Work Lives” presented by Everett Reiss, project manager for the staffing software firm, AST on June 22, 2010 at 8:00-10:00am.
For more details on the “Web 2.0 and the Staffing Industry” seminar check out NJSA’s 2010 Business Issues Expert Resources Forums e-brochure that Patricia Koziol, Executive Director & Recording Secretary of NJSA put together.
About New Jersey Staffing Alliance (NJSA):
The New Jersey Staffing Alliance (NJSA) is an industry trade association of direct hire,
contract and temporary staffing firms. NJSA represents members professionally engaged in all areas of personnel services including search, recruitment, placement and temporary help services. All levels of employment and vocational disciplines (from warehouse and distribution staff to scientific and medical personnel) are served by specialists among the members. We are an affiliated chapter of the American Staffing Association and the National Association of Personnel Services, the national organizations representing direct hire and temporary staffing firms in all fifty states.
About Applied Systems Technology (AST):
Applied Systems Technology provides fully integrated staffing agency software to mid market staffing agencies throughout the United States. Its unique ‘outcomes’ approach to automation starts with helping senior management align the projects around very specific measureable goals relating to the operations of their business. By fusing their business processes to automated tools, the client companies are able to grow their businesses with significantly improved operating ratios. The ability to script business rules around desired outcomes in the staffing software itself provides staffing operators significantly greater control over the business.
FREE Staffing Industry Social Media Success Stories Seminar
January 21st, 2010We don’t only know staffing software, we also know a bit about social media in the staffing industry.
After 25 years of helping staffing companies use staffing software and other technologies to make and save money, we’ve partnered with the New Jersey Staffing Alliance to help staffing companies use social media to increase sales, recruit, and fill orders.
I’m going to be facilitating the first of six breakfast/evening forums on how staffing agencies can use web 2.0 and social media tactics to increase sales and improve recruiting. The free breakfast session on “Social Media Success Stories in the Staffing Industry” is at 7:30a Tuesday, Jan 26, 2010 at the Edison, NJ Sheraton.
I will be showing an interview I did with Tracy Tillapaugh, a lead technical recruiter for Contemporary Personnel Staffing based out of Liverpool, NY. Click on the video below for highlights from my interview with Tracy, which will be used as the basis for our discussion.
During the forum Tracy will be available on Twitter to answer any questions, so if you have a Twitter ID and are able to send tweets through your laptop or mobile phone; as you are participating in the forum you can actually tweet your questions to http://twitter.com/tracytilly or @tracytilly.
We will also have a panel of staffing industry professionals answering additional questions and sharing how they are using social media to expand their businesses:
- Elaine Balady, Co-Owner of The Assurance Group
- Robert Derbabian, Vice President at Wells Fargo Capital Finance
- Steve Isenberg, President and Founder of ASJ Partners
Don’t delay, register now at the New Jersey Staffing Alliance website.
Big thanks to those mentioned above who are helping make this happen, but in addition Jack Wellman, President and COO of Joule Inc., Patricia Koziol, Executive Director & Recording Secretary of NJSA, and Christina Grenga, VP of Business Development for AST are largely responsible for making this series happen on the Staffing Industry and Web 2.0.
Feel free to connect with me on Linkedin, Twitter, or email if you have any questions.
Hope to see you there!
Everett Reiss
Account Manager and Internet Marketer
Applied Systems Technology
ev@astusa.com
