The rise of social media seems is leading staffing industry trends for 2010, but still many staffing businesses do not know how to fully utilize Linkedin, Twitter, and Facebook. Check out the video below to see how easy it is to build a Facebook fan page for your staffing firm. I also urge you to take a look at CareerBuilder’s Facebook fan page, along with the links they provide to other staffing companies’ pages.
I hope you find my video on How to Build a Facebook Fan Page for Your Staffing Firm helpful, and consider registering for my free seminar on Building Profitable Web 2.0 Activities into Your Daily Work Lives with the New Jersey Staffing Association at the Edison Sheraton Hotel on June 22, 2010 from 8a-10a. Over the next two weeks I’m working with recruiters and salespeople from three different New Jersey-based staffing companies to improve their use of Linkedin, Twitter, and Facebook. At the seminar we’re going to share with you what we did, what worked, what didn’t, and what our plans are going forward.
Towards the end of this video, I provided some extra tips that will really help you fully make use of your Facebook fan page:
Email your candidate database with a link encouraging them to join your Facebook fan page.
Incentify candidates joining your fan page by giving away one Starbuck’s gift card a week to one of your “fans.”
Post an employment related question of the week on your fan page and give a prize (e.g. could be another Starbuck’s gift card) each week to the person with the best response.
Post one to two minute video testimonials of candidates who had great experiences with your staffing firm.
AST, which has been providing fully integrated staffing software solutions to the staffing industry for 25 years, has teamed up with the New Jersey Staffing Alliance (NJSA) to help put on a series of six seminars on “Web 2.0 and the Staffing Industry.” NJSA, founded in 1960, is an industry trade association of direct hire, contract and temporary staffing firms. NJSA represents members professionally engaged in all areas of personnel services including search, recruitment, placement and temporary help services.
Edison, NJ February 4, 2010 – Last week Everett Reiss, project and account manager for AST, was the main speaker for the first of six seminars that NJSA is presenting at the Sheraton Edison Hotel, in the Raritan Center. Reiss spoke on “Social Media Success Stories in the Staffing Industry” and gave the 70 plus attendees three action points to use in formulating a social media strategy for their staffing firms. To engage the attending staffing executives and professionals, Reiss used a video interview with Tracy Tillapaugh, technical recruiter for Contemporary Personnel Staffing in Liverpool, NY; and a panel consisting of Elaine Balady, Co-Owner of The Assurance Group, Robert Derbabian, Vice President at Wells Fargo Capital Finance, and Steve Isenberg, President and Founder of ASJ Partners. Find highlights of the interview with Tracy Tillapaugh at AST’s Mad Staffing Blog.
NJSA’s next “Web 2.0 and the Staffing Industry” seminar is going to be presented by a Northeast Account Executive, John Hassett, on “How To Use Linkedin for Staffing Firms” on February 23, 2010 from 5:00-7:30pm at the Sheraton Edison Hotel. You can register for this evening forum on the ten easy steps recruiters and sales staff can use to build community on Linkedin on the NJSA website.
NJSA’s remaining four forums, all of which are at the Sheraton Edison Hotel are:
“How to Use Social Media to Bolster Your Recruiting Efforts” presented by Everett Reiss, project manager for the staffing software firm, AST on March 23, 2010 at 8:00-10:00am.
“How to Twitter and Source Candidates” presented by Rob Tyson, CPC, President and CEO, Bonifield Associates on April 20, 2010 at 5:00-7:30pm.
“Building Awareness, Influence, Reputation, and Authority Using Facebook for Staffing and Recruiting Professionals” presented by Tracey Madden, CPC, CTS, President of McIntosh Staffing Resources, LLC on May 18, 2010 at 5:00-7:30pm.
“Building Profitable Web 2.0 Activities Into Your Daily Work Lives” presented by Everett Reiss, project manager for the staffing software firm, AST on June 22, 2010 at 8:00-10:00am.
For more details on the “Web 2.0 and the Staffing Industry” seminar check out NJSA’s 2010 Business Issues Expert Resources Forums e-brochure that Patricia Koziol, Executive Director & Recording Secretary of NJSA put together.
About New Jersey Staffing Alliance (NJSA):
The New Jersey Staffing Alliance (NJSA) is an industry trade association of direct hire,
contract and temporary staffing firms. NJSA represents members professionally engaged in all areas of personnel services including search, recruitment, placement and temporary help services. All levels of employment and vocational disciplines (from warehouse and distribution staff to scientific and medical personnel) are served by specialists among the members. We are an affiliated chapter of the American Staffing Association and the National Association of Personnel Services, the national organizations representing direct hire and temporary staffing firms in all fifty states.
About Applied Systems Technology (AST):
Applied Systems Technology provides fully integrated staffing agency software to mid market staffing agencies throughout the United States. Its unique ‘outcomes’ approach to automation starts with helping senior management align the projects around very specific measureable goals relating to the operations of their business. By fusing their business processes to automated tools, the client companies are able to grow their businesses with significantly improved operating ratios. The ability to script business rules around desired outcomes in the staffing software itself provides staffing operators significantly greater control over the business.
We don’t only know staffing software, we also know a bit about social media in the staffing industry.
After 25 years of helping staffing companies use staffing software and other technologies to make and save money, we’ve partnered with the New Jersey Staffing Alliance to help staffing companies use social media to increase sales, recruit, and fill orders.
I’m going to be facilitating the first of six breakfast/evening forums on how staffing agencies can use web 2.0 and social media tactics to increase sales and improve recruiting. The free breakfast session on “Social Media Success Stories in the Staffing Industry” is at 7:30a Tuesday, Jan 26, 2010 at the Edison, NJ Sheraton.
I will be showing an interview I did with Tracy Tillapaugh, a lead technical recruiter for Contemporary Personnel Staffing based out of Liverpool, NY. Click on the video below for highlights from my interview with Tracy, which will be used as the basis for our discussion.
We will also have a panel of staffing industry professionals answering additional questions and sharing how they are using social media to expand their businesses:
Big thanks to those mentioned above who are helping make this happen, but in addition Jack Wellman, President and COO of Joule Inc., Patricia Koziol, Executive Director & Recording Secretary of NJSA, and Christina Grenga, VP of Business Development for AST are largely responsible for making this series happen on the Staffing Industry and Web 2.0.
Feel free to connect with me on Linkedin, Twitter, or email if you have any questions.
